Creating Infinite


Munchilicious is a healthy snacking brand that started off by selling homemade Granola through on-ground cafes and flea markets. By November 2018, 3 variants were successfully curated, leading to the launch of Munchilicious Granola. Within a year, it expanded its supply to retail stores as well. Munchilicious Granola matches international food standards and is manufactured at an FSSC 22000 certified facility. From starting off at their home kitchen to crossing international borders, Munchilicious has come a long way, making a homegrown dream come true. Today in India Munchilicious is a much-loved, anytime healthy snack. It is a wholesome and scrumptious breakfast and mid-meal snack made with the goodness of nuts and seeds.
This Or That
SOCH Group’s latest venture is a one-of-its-kind experiential shopping platform, addressing the new-age needs of millennials and Gen Z. This Or That is the world`s first ever phygital retail platform that handpicks interesting, unique, and innovative startup brands from across India. Its unique services and offerings from the very best start-ups across the country are set to revolutionise the world of shopping, and make the latest and most exciting products more accessible than ever before.
The Rooted Co
Even with packed schedules, you wish for an active lifestyle where the day starts with a perfect blend of taste and well-being. We hear you, and with these packs full of earthy goodness, we’re sure to solve all your breakfast woes. The Rooted Co is literally and figuratively connected to its roots. It offers carefully curated breakfast options made with exotic ingredients that are not just sources of essential vitamins, minerals, protein and dietary fibre but are also very flavoursome.
Not So Pink
For the fearless, focussed, and expressive Indian woman of today, Not So Pink is a fashionable western workwear brand that delivers contemporary yet comfortable apparel for the Indian body type, for her to be the most confident, bold, and classy version of herself. Backed by thorough research on the Indian body type, Not So Pink has redefined the size chart for women’s workwear. The brand has achieved this by keeping in mind the most common body types in India. This, combined with the right set of silhouettes and in-trend designs have led the brand to create stylish & chic workwear that suits the Indian woman of today just right.